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Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
IBM - Muscle bot is vain. So vain it's almost unhealthy. Watson can provide insights to help people make healthier choices. Get the Under Armour Record app, powered by IBM Watson: https://itunes.apple.com/us/app/record-by-under- armour-exercise ...
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Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News
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Under Armour, Inc. Teams Up With International Business Machines Corp. to Get You Healthy | The Motley Fool
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