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Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron  James end up with Nike?
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

LeBron James turned down $10 million check when he was 18
LeBron James turned down $10 million check when he was 18

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

adidas Totally Blew Its Shot at Signing LeBron James Out of High School -  stack
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack

LeBron James covered Adidas logo while playing in Drew League, just like  Michael Jordan did | Marca
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

Why LeBron James is Nike's for life | LeBron James | The Guardian
Why LeBron James is Nike's for life | LeBron James | The Guardian

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas:  Exploring The Possibilities | BashaBearsBasketball.com
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com

LeBron James' furthers brand power in China' with controversial remarks
LeBron James' furthers brand power in China' with controversial remarks

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? -  TheStreet
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet

LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys

After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with  Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports

LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

LeBron James posts cryptic Liverpool hint after club announce Nike kit deal  - Daily Star
LeBron James posts cryptic Liverpool hint after club announce Nike kit deal - Daily Star

Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends

James Harden of Houston Rockets will join Adidas as Nike opts not to match  13-year, $200 million offer - ESPN
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN

LeBron James Shows Out in Drew League Return | Hypebeast
LeBron James Shows Out in Drew League Return | Hypebeast

A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not  Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has  A $1 Billion Lifetime Deal
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal