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Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
LeBron James turned down $10 million check when he was 18
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush
How Nike Almost Missed Out on Signing LeBron James | Sole Collector
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack
LeBron James covered Adidas logo while playing in Drew League, just like Michael Jordan did | Marca
LeBron James Nike: King Jame's Lifetime Deal is Bonkers
Why LeBron James is Nike's for life | LeBron James | The Guardian
LeBron James & Adidas: The Unorthodox History - Boardroom
The Legal And Contractual Issues Surrounding LeBron James Wearing Adidas: Exploring The Possibilities | BashaBearsBasketball.com
LeBron James' furthers brand power in China' with controversial remarks
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
After Bronny James' New Deal and LeBron James' Iconic “Year 20” Post with Nike, Adidas Set on Last-Gasp Attempt for Retro Sneakers - EssentiallySports
LeBron James, DeMar DeRozan Cover Adidas Logo on Drew League Jerseys
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
LeBron James posts cryptic Liverpool hint after club announce Nike kit deal - Daily Star
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN
LeBron James Shows Out in Drew League Return | Hypebeast
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal